What If Financial Freedom Was Just 10 Years Away?
Inside Alex Cook’s Vision for Wealthbit
When Alex Cook was 12 years old, he pulled a bank receipt from an ATM, saw a number — 70,000 — and thought his family was rich. “Wow,” he told his mother, “we have 70,000!” She turned to him and said, “No, that’s minus 70,000.”
That moment changed everything.
From then on, he didn’t want new clothes. He skipped school trips. And he quietly made a decision: his life was going to be different.
More than three decades later, Alex is the founder of Wealthbit, a financial wellness platform with a bold promise: anyone with a paycheck can become financially free in 10 to 20 years.
I sat down with Alex to talk about the journey — from childhood money trauma to purpose-driven fintech, from spreadsheets to a product built to change lives.
“Wealthbit is a coach in your pocket.”
“Think of it as having a financial coach in your pocket, helping you make intentional choices instead of just guessing.”
Wealthbit helps people define and reach their version of financial freedom — whether that means retiring early, working less, or just feeling more secure.
It tracks your income, debt, assets, and life goals, then gives you a structured, actionable plan.
“It all started with a spreadsheet.”
“We weren’t just advising people — we were empowering them to own their plan.”
In Alex’s financial advisory firm, the breakthrough wasn’t software. It was a spreadsheet.
Simple, clear, and effective: it showed where you’re heading financially, and how to change course. Five levers — save more, spend less, earn more, invest better, or shift your goals.
That spreadsheet eventually became Wealthbit.
“At 26, I realized money wasn’t it.”
“Despite earning more each year, I wasn’t happier.”
Alex originally set out to study medicine — not because it was a calling, but because it paid well. He later realized that chasing money wasn’t fulfilling.
That early midlife crisis led to deeper questions. What really matters? What’s the point of all this?
“You need a life objective before a financial plan.”
“If you don’t know where you’re going, you might spend 40 years walking in the wrong direction.”
The first thing Wealthbit asks: What’s your life objective?
One powerful tool Alex uses is the eulogy exercise. Writing your own eulogy helps strip away the noise and focus on what truly matters. Once you know that, your budget and financial goals come into focus.
“Your kid could understand this in 15 minutes.”
“They understood future value, inflation, cash flow — in one Saturday morning session.”
Alex tested the system on his own children. At age 10, they were using Wealthbit to understand financial planning. By 12, his son was analyzing investment properties.
Financial education isn’t just for adults — and it’s never too early to start.
“The system profits from your ignorance.”
“Banks earn more by keeping you in debt than by helping you build wealth.”
There’s no real financial education in schools or universities. And yes, Alex believes it’s intentional.
Lenders, gambling platforms, and consumer apps all profit when people are financially reactive instead of strategic. Wealthbit wants to flip that power dynamic.
“Debt is why most people never feel free.”
“If 70% of your income goes to debt, you only need to replace the remaining 30% to feel free.”
Contrary to what most people believe, financial freedom is not reserved for the wealthy.
With a structured plan and consistent action, most employed people can reach it in 10–20 years — sometimes even faster if they’re currently in debt.
“I’ll never stop working.”
“Humans exist to serve. That’s where purpose lives.”
Alex has no intention of retiring. His goal is to help people live more meaningful lives by taking back control of their finances.
Wealthbit is currently scaling through employers, but the long-term vision is direct access for everyone.
“Whatever you’re thinking, think bigger.”
“And however bold you’re being, be bolder.”
Asked what he would tell his 22-year-old self, Alex didn’t hesitate.
Think bigger. Be bolder. Push past the no’s. Trust the process.
Final Thoughts
In a world where most people feel financially trapped, Alex Cook offers something different.
Not just hope. A blueprint.
He’s not selling shortcuts. He’s not promising riches. He’s showing people that freedom is possible — and often closer than we think.
🎧 Watch the full episode → YouTube: Alex Cook on Financial Freedom