AI Just Killed Efficiency as an Advantage

The next decade belongs to those who can connect.

Last month, I wrote about shutting down Nexook, my startup that helped solopreneurs run and monetize 1:1 expert sessions.

After a year building for them and talking to hundreds of independent professionals, I’ve seen how fast the solo economy is evolving—and what separates those who thrive from those who fade.

Nearly 30 million solo entrepreneurs in the U.S. contribute $1.7 trillion to the economy. Globally, over 1.57 billion people now work independently. But the rules are changing fast.

AI is quietly reshaping how solo professionals operate. Scheduling, invoicing, writing summaries, or drafting proposals now take seconds. What used to demand time and skill has become effortless.

Technology once rewarded speed and scale. Now it rewards authenticity. The advantage has shifted. You no longer win by being faster. You win by communicating better, building trust, and making people feel understood.

Empathy, storytelling, and clarity have become the new leverage. Everything else is being automated.

If you’re not automating, you’re already behind. The top performers run micro-ops systems—AI workflows that handle the repetitive work. It’s not about being technical. It’s about buying back time.

Every hour you automate is an hour you can invest in relationships, refining your offer, or creating better content.

When we built Nexook, our goal was to simplify life for solopreneurs—one place to run sessions, get paid, and manage clients. But the most successful ones didn’t need us. They had already automated half their operations. What they wanted wasn’t another tool. They wanted visibility, positioning, and clarity.

That insight changed how I think about this space. The next wave of solopreneurs won’t compete on efficiency. They’ll compete on humanity amplified by AI.

If you’re building solo, think of AI as your silent team. Let it handle the routine so you can focus on what only you can do: build trust, deliver value, and communicate with impact.

The best solopreneurs won’t outwork the machine.

They’ll outconnect it.

What do you think, does AI make the solo economy more human, or less?

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