She Started Over in a New Country and Built a Company From Zero
How Lucia Lehmann is Using AI, Sales Systems, and Grit to Help Businesses Leap Forward
Lucia Lehmann spent 18 years in corporate tech.
Microsoft. Dell. HP.
Always in sales. Always delivering.
But one day, she realized the traditional model didn’t scale.
“There were 24,000 mid-market companies. Knocking on doors wasn’t going to cut it.”
So she left corporate.
Moved countries.
And co-founded 2 Leap, a company helping B2B businesses grow through structured sales strategy, process, and AI.
Sales meets systems
2 Leap is more than a consultancy. It’s a growth engine.
They work with B2B companies expanding into new markets or launching new verticals.
What makes them different?
They combine sales strategy with AI tools and automation
They build custom systems, not just decks
And they move fast, but with clarity
“We always ask: where’s the real gap? Don’t adopt AI because it’s cool. Use it where it makes you better.”
Their typical client doesn’t have the team or market knowledge to expand.
2 Leap brings both. And builds a repeatable process on top.
Leaving comfort isn’t easy
Lucia didn’t jump solo. She left corporate life with her husband, also an entrepreneur, after moving from Argentina to Spain.
“My job was our mortgage safety net. Leaving meant uncertainty. It was a family decision.”
Still, she knew it was time.
She had already been an intrapreneur for years launching products, opening new segments, and leading regional growth teams.
“I was building from scratch inside companies. Eventually, I wanted to do it for myself.”
Building 2 Leap meant pivoting fast
Lucia and her co-founder Valeria had early success.
But they realized some profitable business lines weren’t aligned with their long-term vision.
So they made a hard call.
“We left revenue on the table to go all-in on what would take us to the next level.”
Their friendship turned into partnership.
They aligned on values. Wrote it all down.
And built a foundation of trust and structure.
Today, they lead together with different strengths, but the same goal.
Moving countries means rebuilding identity
Starting a company is hard. Doing it in a new country is harder.
Lucia had to rebuild her entire network after leaving Argentina.
“There, I had 18 years of visibility. In Spain, I started from zero.”
So she got strategic. Joined founder groups. Went to events.
Built her network from scratch, intentionally this time.
“This time I asked: who do I want to meet? What kind of network will help me grow?”
The structure behind the scenes
Lucia’s weeks are built around clarity and rhythm.
Monday forecast meetings: first thing, every week, no excuses
Customer check-ins: to realign, adjust, and re-prioritize
Sales calls: still her favorite part
Team syncs: sales, ops, marketing
Focus blocks: to avoid inefficiency from constant context-switching
And personally?
She walks her kids to school. Plays field hockey. Runs. Lifts.
“If I don’t work out, my family tells me to go run. It’s how I stay creative.”
What AI can do. And what it can’t
2 Leap uses AI everywhere. But always with a strategy behind it.
“We analyze every internal process first. Then we decide where to use AI.”
Lucia believes automation can scale the good… and the bad.
So you have to fix the system before you amplify it.
And always, there’s a human in the loop.
“Someone has to lead. Someone has to make decisions and talk to customers. That’s not something AI can do, at least not yet.”
What she’s seeing founders miss
Lucia sees the same pattern in early-stage teams.
They chase AI features.
Adopt tools too fast.
And skip the most important question:
What problem are you trying to solve?
“If you don’t know the gap, tech won’t help. You’ll just waste money and confuse your team.”
What success looks like now
Lucia used to struggle with sales.
Not because she wasn’t good but because she didn’t connect with the idea of revenue as a personal goal.
Then she reframed it.
“Now I see sales as helping people grow into their best version. That’s success for me.”
She brings that mindset to her clients.
Help them define goals.
Build the system.
And grow in a way that feels right.
My takeaway
Lucia’s story is a case study in intentional growth.
Leaving comfort when most would stay
Building systems when others chase trends
Growing a business that’s both structured and human
2 Leap isn’t a tech rocketship or a viral story.
It’s a reflection of real founders doing real work, one conversation at a time.
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What do you think is the main challenge when moving to a new country and start from scratch?